we're live hello in a team where most media markets are one media newspaper market so the owner of the paper that's left standing has a disproportionate amount of pow ir. it's no that they don't have competition. it's that they can shape the news, not having to worry that a competitor will have an alternate set of facts, that a newspaper owner can feel more, i guess, more latitude to bake into the coverage what they want to bake into without fear that the competitor will call them out. there's also the issue where we think we're living in a time where there's a proliferation of news outlets. there are more and more that remain, television, radio, internet websites are basing their coverage on what's originally reported in a newspaper. the newspapers still have the moment amount of journalists on the ground. >> they're the first impression. i mean when you hear a story that comes out of some place, particularly if it's something that goes viral, you know, some, for instance, the zombie face-eating story, right, that becomes a national story. it's reported first by a local media outlet.